By integrating the activities and operations of two of Abu Dhabi's pioneering entertainment and event management titans, Ethara will further establish the Emirate as an economic engine in the entertainment, event management, and sports industries, locally, regionally, and internationally." Its ambition is to shape the untapped and unique opportunities in the live events space while continuing to deliver growth that has firmly positioned the Middle East on the global entertainment stage.Įthara is led by Saif Al Noaimi, formerly the CEO of Abu Dhabi Motorsports Management and Board Member of Flash Entertainment, who will bring his proven leadership to drive commercial expansion across new markets.Īl Noaimi, CEO of Ethara, said: "By combining our strengths, we are perfectly positioned to make memorable moments that matter. The company has been named 'Ethara' - meaning 'thrill' in Arabic - and launches today ( May 15). The integration of the two entities to launch a new powerhouse in Ethara will shape the future of live events, entertainment and venue management throughout the Middle East and beyond.
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